SANTA CLARA, Calif., Oct. 2, 2023 /PRNewswire/ — All people warrants a favourable Medicare approach procuring practical experience. That is the guiding theory behind the formidable rebrand which eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a top on the internet non-public wellbeing insurance plan market, declared today. The company partnered with Minneapolis-centered company Shinebox for get the job done on its rebrand.
The enterprise partnered with Shinebox for a rebrand that is more than a very simple update to the glimpse and experience of its web site. Driven by input from Medicare beneficiaries who have been fed up with intense product sales pitches, the new model formulated by Shinebox and eHealth incorporates a new emblem and color palette, a a lot more intuitive omni-channel user encounter, a new tone in consumer messaging, and new tv, direct mail, print, radio, and on line adverts that will set eHealth apart in the minds of beneficiaries.
“We listened thoroughly to the customers we serve, and every improve we’ve produced in our rebranding procedure puts them first,” mentioned eHealth’s Main Advertising Officer Michelle Barbeau. “We’re addressing the have confidence in deficit amongst Medicare beneficiaries by embracing transparency, generating their finest passions our personal and demonstrating them how simple it can be to assess programs from best insurers and uncover the right match. Our new brand name tends to make Medicare program schooling, assortment, and enrollment encounter intuitive, and empowering. We want just about every beneficiary we provide this Annual Enrollment Interval to wander absent self-assured they built an informed coverage alternative.”
As part of the rebrand, eHealth is introducing a new company spokeswoman, Eve, as the encounter of the corporation. To locate her, eHealth carried out more than 170 auditions with genuine-time responses from seniors to see who they related with greatest. Eve will look in tv ads, promoting supplies, and on eHealth’s client-experiencing website.
In a person of the most immediate apps of eHealth’s new method, the corporation carried out a actual-time user experiment with two teams of Medicare beneficiaries, inviting 50 percent to analysis and pick out a new Medicare overall health strategy for themselves by way of eHealth, although the other 50 percent employed the usual strategies of browsing on the internet or calling a non-eHealth agent or insurance policy enterprise. Performed many periods, the experiment was filmed and turned a new Television set marketing campaign demonstrating that the serious customers – not actors – who made use of eHealth described staying 25% much less pressured* than those people who did not use eHealth.
“I could not be more psyched to rejoice the launch of the new eHealth manufacturer currently and I want to congratulate the firm for spearheading an fascinating new path to a superior Medicare prepare searching working experience for our buyers,” stated CEO Fran Soistman. “It marks the fruits of a 12 months-long process of introspection, listening and learning, and a huge volume of cooperative work. I am assured that our new brand name will resonate and enable us to better serve the Medicare beneficiaries who arrive to us for support, and make this Annual Enrollment Period of time a good results.”
Notes:
* Based on an eHealth examine of 24 beneficiary individuals conducted in June of 2023, utilizing eHealth expert services proved to be around 25% fewer stressful for beneficiaries as opposed to picking and enrolling in Medicare protection by setting up with a most popular look for engine.
Ahead Wanting Statements
This push release incorporates statements that are forward-hunting statements inside of the which means of the federal securities guidelines. Forward-searching statements typically relate to potential events or our upcoming economic or working general performance. Ahead-wanting statements in this push launch involve, but are not constrained to, statements relating to: our advertising and marketing initiatives and predicted beneficial effect on our business enterprise and our anticipations relating to our future performance.
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About eHealth (NASDAQ: EHTH)
We’re Matchmakers. For in excess of 25 decades, eHealth has served millions of Individuals find the healthcare protection that suits their needs at a rate they can find the money for. Individuals can visit our wellbeing insurance coverage market at ehealth.com, or contact us to communicate with a certified insurance plan agent at 1-833-964-1202. As a foremost impartial certified insurance agency and advisor, eHealth gives entry to above 180 health insurers, including national and regional firms.
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