The organization unveils new branding and an improved client knowledge, and announces accomplishment of its product sales agent selecting aims
SANTA CLARA, Calif., Oct. 10, 2023 /PRNewswire/ — Today eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a major on the web private well being insurance coverage market, marks critical achievements and milestones as Medicare’s Annual Enrollment Period of time (AEP) techniques.
“In the course of the previous twelve months, eHealth has designed critical enhancements throughout our firm that spotlight our worth to Medicare beneficiaries and empower our accredited insurance plan brokers to aid consumers opt for the right coverage for their demands. We have also launched new consumer-facing applications and redesigned our web-site for beneficiaries who desire to do their have investigation and enroll online. Simply because of these enhancements and lots of much more, I am self-confident that our staff will deliver a thriving AEP this calendar year,” explained eHealth CEO Fran Soistman.
Mr. Soistman continued: “Our latest study of more than 5,000 Medicare beneficiaries exhibits that numerous program to evaluation their overall health insurance policies options this 12 months. With numerous substantial-profile exits and capability reductions in the health treatment sector, eHealth’s ability to provide well timed expert information and enrollment expert services is a lot more essential than ever. This offers eHealth an prospect to create much better relationships with people and carriers.”
A New Manufacturer Identity
eHealth enters this year’s AEP with a revitalized manufacturer identity, designed with people at the forefront. Primarily based on considerable consumer investigation and screening, eHealth’s new voice, content material, web site, internet marketing belongings, and digital and television adverts will give Medicare beneficiaries a video game-switching choice to the stress-inducing marketing and product sales pitches that typically run this time of calendar year. Notably, eHealth has launched Eve, a spokeswoman who embodies the firm’s new manufacturer and signifies the compassion and knowledge eHealth clients deserve. See eHealth’s new adverts and fulfill Eve right here.
An Improved User Practical experience
eHealth has created intensive advancements to the on line customer practical experience in advance of AEP. Throughout eHealth’s site, webpage material and navigation have been simplified, program comparison layouts have been improved and built far more intuitive, and new sorting alternatives have been added. An optional guided buying expertise has also been introduced to guide shoppers move-by-action toward plan tips dependent on their own wants and choices. Unique emphasis has been positioned on considerable updates to the cell web-site to make improvements to its performance and worth for clients.
A Committed Assistance Team
eHealth has efficiently achieved its agent choosing aims for this AEP, picking out from an applicant pool of above 50,000 folks. We are offering new, up to date education, including revenue mastery and specialised instruction for brokers supporting the firm’s nearby market approach. eHealth also gives ongoing instruction to support advisors progress their professions. eHealth is also empowering its brokers with productiveness resources that enable them match beneficiaries with the proper plans.
This AEP marks an significant milestone for eHealth as the company expects to return to potent Medicare enrollment expansion throughout the fourth quarter though also providing expansion in enrollment margin in comparison to a 12 months ago, driven by increased lead high quality and even further enhancement in lead conversion costs. The business is in a robust liquidity place to aid its progress ideas all through the AEP and outside of, with a target to reach crack-even working income stream for the 12 months ending March 31, 2024.
Forward Searching Statements
This push launch consists of statements that are forward-hunting statements within the meaning of the federal securities legal guidelines. Ahead-searching statements commonly relate to long term occasions or our foreseeable future fiscal or operating overall performance. Forward-on the lookout statements in this press release incorporate, but are not limited to, statements relating to the pursuing: our outlook for the upcoming Medicare yearly enrollment period of time our investments in marketing, technology and operational initiatives and envisioned effects of these investments on our small business our expectations relating to our business enterprise, which include current market opportunity and our competitive benefit our expectations with regards to our associations with consumers and carriers our projections for Medicare enrollment expansion, enrollment margin and other top quality metrics, such as direct conversion costs our liquidity placement and working hard cash movement aim and our anticipations relating to our future functionality and financial situation.
Our anticipations and beliefs regarding these matters may not materialize, and true final results in upcoming periods are subject matter to hazards and uncertainties that could bring about precise success to vary materially from people projected. These challenges contain individuals established forth in our filings with the Securities and Trade Fee, together with our most current Variety 10-Q and 10-K. The ahead-hunting statements in this push launch presentation are centered on information and facts obtainable to us as of these days, and we disclaim any obligation to update any forward-looking statements, except as required by legislation.
About eHealth (NASDAQ: EHTH)
We’re Matchmakers. For about 25 several years, eHealth has helped thousands and thousands of People in america locate the health care protection that suits their requirements at a price tag they can afford to pay for. Shoppers can pay a visit to our wellbeing coverage market at ehealth.com, or phone us to communicate with a licensed insurance coverage agent at 1-833-964-1202. As a top impartial licensed insurance policy company and advisor, eHealth provides entry to around 180 wellness insurers, together with nationwide and regional corporations.
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