Whether you are new to the internet or have been established for years, it is important to make your presence as a dental surgery known to get more customers.
Many people who are not familiar with this assume that simply having a website is enough to attract new patients to their clinic, but this is not the case. Having a website online is like owning a small plot of land, on which you intend to build a commercial building. Without the help of builders, or in this case SEO engineers, your website has little to no value in itself and is unlikely to attract new patients.
Also, hiring any SEO engineer may not work either; for dental SEO, you need a team who can provide you with targeted advice, usually linked to your surgery’s location, name and key features.
But why else should you hire an engineer or indeed an entire team who specialise in dental SEO?
OK, so this seems obvious but when it comes to dental SEO, hiring a specialist team is necessary to not only make your website more visible online but to also make your website more attractive.
How? By introducing features such as videos explaining procedures, pages introducing your team and of course a fees list, so potential patients can explore which treatments you offer and at which prices.
Also, by hiring a team specialising in dental websites, you will have all the latest technologies and designs featured on your website that other dental surgeries have, allowing your site to look professional.
Your website is being altered, a team is working on the SEO linked to search terms and keywords. What’s next? Unique content creation!
Many dental specialist teams hire handpicked writers, who can create unique content every week if required for your site. Utilising keywords of your choice, this will help to get your page noticed by people searching online for dental treatments.
In recent years, social media has been a boon for large and small businesses alike. And yes, while it may seem odd to place something as seemingly unpopular as dental care onto a page used mainly by teenagers, it can help to bring a lot of new patients to your surgery.
Your SEO team will ensure that your surgery has a page with the key social media platforms, like Facebook and Instagram and will endeavour to answer any questions that potential patients may have about your surgery and its services.
From time to time, someone may leave a bad review online of a service which they have used.
While this can appear as a black mark, an expert SEO team will aim to resolve any issues which are highlighted online and will work to keep your surgery’s reputation in the green. This will assure potential new patients that your dental team does care about their patients, boosting your site’s overall standing and customer service reputation online.
As they say, the customer (or patient) is always right!
Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.